Layer3 TV Launches Hallmark Drama

Contact: Eric Kuhn

Next-generation cable provider among the first to offer Crown Media’s complete family of networks.

Denver, CO – Layer3 TV has launched Hallmark Drama, Crown Media’s newest network. The channel joins Hallmark Channel and Hallmark Movies & Mysteries, which are already available through The New Cable’s service.  In addition to spotlighting movies and series from Crown Media's vast library of original dramatic content, Hallmark Drama features already-beloved classics such as Touched by an Angel and Dr. Quinn Medicine Woman along with dramatic originals series and movies, including Signed, Sealed, Delivered, A Kiss at Midnight, and When Duty Calls.

“We are thrilled to deliver the third jewel of the Hallmark Crown to our subscribers,” said David Rapson, Layer3 TV’s Senior Director of Content Partnerships. “Hallmark Channel and Hallmark Movies & Mysteries are two of our subscribers’ favorite channels around the holidays and throughout the year, and Hallmark Drama will be another outstanding family-friendly destination in the Layer3 TV lineup.”   

Hallmark Drama will be a part of Layer3 TV’s Platinum allHD™ base package. Hallmark Drama will be the new home for fans of Hallmark’s thoughtful and emotional style of storytelling. Featuring a wholly-distinct lineup from its sister channels, Hallmark Channel and Hallmark Movies & Mysteries, Hallmark Drama will showcase the rich legacy and spirit of the Hallmark Hall of Fame, the most award-winning and longest-running primetime series in the history of television. In the future, the channel will air new, original programming that will be produced exclusively for the network.

“We are pleased to continue our tradition of creating emotional connections through powerful and gripping stories. Layer3 TV’s industry-leading picture quality brings our top-rated dramatic original movies and timeless content to life and is sure to delight all Layer3 TV subscribers this holiday season,” commented Erin McIlvain, EVP, Content Distribution and Strategy. 

Layer3 TV is currently available in Los Angeles, Chicago, Washington D.C., Dallas/Ft. Worth – as well in Denver, where the company’s headquarters is located.  For complete details of offers and more information, visit or follow on social media at @Layer3TV.

 

ABOUT LAYER3 TV

Layer3 TV, Inc. is The New Cable®.  Layer3 TV offers customers a revolutionary, intuitive interface that seamlessly integrates the best of cable TV, premium channels, streaming online video content, social media, and smart home devices. Founded in 2013, the company is backed by highly respected players in entertainment and private equity including Evolution Media (whose shareholders include TPG Growth, Creative Artists Agency, and Jeff Skoll/Participant Media), Paulson and Company, Inc., Altice, and North Bridge Venture Partners.  To learn more follow Layer3 TV on Twitter and Facebook @Layer3TV or visit layer3tv.com.

 

ABOUT CROWN MEDIA FAMILY NETWORKS

Crown Media Family Networks is the umbrella unit subsidiary of Hallmark Cards, Inc., housing cable’s leading family friendly networks, Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Hallmark Channel features an ambitious slate of new, original content, including movies, scripted series, annual specials, and a daily, two-hour lifestyle show. Hallmark Channel is also home to the popular annual holiday franchise “Countdown to Christmas,” featuring a lineup of 24/7 holiday programming. Hallmark Movies & Mysteries is a 24-hour cable network featuring a unique mix of new, original movies and acquired series focused on the lighter side of the suspense and mystery genres. The network also features its own annual holiday programming franchise, “Most Wonderful Movies of Christmas”. Hallmark Drama showcases the rich legacy of the Hallmark Hall of Fame library and with zero duplication, spotlights movies and series from Crown Media’s collection of original dramatic content. Crown Media Family Networks is also home to Hallmark Movies Now, the company’s SVOD service, which offers wholly distinct content from each network and is available on iOS, Android, Roku and Amazon Fire, among other devices. Crown Media Family Networks’ digital publishing extension, Hallmark Publishing, is an eBook division that creates novelizations of previously aired original movie favorites. It also accepts author submissions for original, on-brand manuscripts that can be greenlit as a new movie or series for one of the company’s three linear networks. For more information, please visit Crown Media

Hallmark Channel Facebook, Twitter, Pinterest

Hallmark Movies & Mysteries Facebook, Twitter

Hallmark Drama Twitter

Hallmark Publishing Twitter

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