Contact: Eric Kuhn
Layer3 TV announces 4K Pay-Per-View MMA Fight: Bellator NYC: Sonnen vs. Silva at Madison Square Garden. The much-anticipated MMA event on Saturday, June 24 will be available on The New Cable’s® 4K event channel.
DENVER, Colorado – Layer3 TV will broadcast the upcoming and highly-anticipated Bellator NYC: Sonnen vs Silva LIVE in 4K on Saturday, June 24 at 10pm ET/ 7pm PT. Every Layer3 TV subscriber, beginning today, has the ability to purchase the event live on Pay-Per-View in either 4K or HD. In addition, for a limited time after the event airs live on Pay-Per-View, Layer3 TV will also have the fight available on-demand in 4K.
Emanating from New York City’s iconic Madison Square Garden, “The World’s Most Famous Arena,” Bellator’s biggest event ever, Bellator NYC: Sonnen vs. Silva is headlined by two of the sport’s popular fighters, Chael Sonnen and Wanderlei Silva, in a grudge match that has been brewing for years.
“For mixed martial arts fans, Layer3 TV is a dream come true - they’re able to not only watch the fights, but able to feel as if they are actually cageside,” said Layer3 TV Chief Content Officer Lindsay Gardner. “Layer3 TV keeps delighting customers by adding 4K content, whether it’s a full-time 4K channel or on demand 4K television series. Delivering Bellator’s biggest event ever 4k is a continuation of our commitment to deliver quality content.”
This stacked card includes a heavyweight bought between Russian icon Fedor Emelianenko and hard-hitting Matt Mitrione, along with two championship bouts, including Douglas Lima (28-6) defending his 170-pound strap against Lorenz Larkin (18-5, 1 NC) and current lightweight champion Michael Chandler (16-3) putting his world title on the line against the undefeated Brent Primus (7-0).
This epic night of fights also features Bellator 180: Davis vs. Bader, headlined by a light heavyweight title fight between current champ Phil Davis and Ryan Bader, that will serve as a lead-in to the Pay-Per-View telecast. The action-packed card will air on Spike and CMT from 8pm-10pm ET/ 5pm-7pm PT.
“To host an event of this magnitude at Madison Square Garden in the heart of New York is an amazing achievement for us," said Bellator President Scott Coker. “Now, Layer3 TV subscribers watching the event in 4K will feel as if they are front row. 4K is the best way to watch and be a part of Bellator history if you can’t be with us in the arena.”
“iN DEMAND is committed to delivering popular content in the highest picture quality,” said EVP, Distribution and Business Management, Lauren LoFrisco from event distributor iN DEMAND. “We are thrilled to partner with Layer3 TV, which is committed to showing our content in the best available resolution, and delivering on the highest of standards.”
4K (also known as UHD or Ultra HD) delivers a nearly cinematic viewing experience. Vibrant colors, crisper images, higher contrast, deeper hues and a more detailed picture overall are achieved by more pixels and thus more detail. Current HD is limited to 1,080 horizontal rows of pixels by 1,920 columns. A 4K resolution screen has 3,840 horizontal rows by 2,160 columns, totaling 8,294,400 pixels, four times the total number of pixels in an HD display.
Bellator 180 will be broadcast free in allHDTM on Spike beginning at 8pm ET/ 5pm PT. Bellator NYC: Sonnen vs. Silva fight starts at 10:00 pm ET/7pm PT. Layer3 TV is the only provider equipping every subscriber’s set-top box with 4K the moment they are powered on. Customers who purchase the event in 4K for $59.99 will experience the event in the heightened resolution. Customers who purchase the $49.99 event will receive the event in HD resolution. Layer3 TV subscribers can purchase the event by calling their Cable Concierge at 877-773-1563.
Layer3 TV is currently available in Los Angeles, Chicago, Washington D.C., Dallas/Ft. Worth – as well as Denver, where the company’s headquarters is located. For complete details of offers and more information, visit layer3tv.com or follow on social media at @Layer3TV.
ABOUT LAYER3 TV
Layer3 TV, Inc. is The New Cable®. Layer3 TV offers customers a revolutionary, intuitive interface that seamlessly integrates the best of cable TV, premium channels, streaming online video content, social media, and smart home devices. Founded in 2013, the company is backed by highly respected players in entertainment and private equity including Evolution Media (whose shareholders include TPG Growth, Creative Artists Agency, and Jeff Skoll/Participant Media), Paulson and Company, Inc., Altice, and North Bridge Venture Partners. To learn more follow Layer3 TV on Twitter and Facebook @Layer3TV or visit layer3tv.com.