Layer3 TV Unveils revolutionary cable Set-Top Box, designed by Designworks, a BMW Group company

Contact: Eric Kuhn

Layer3 TV, the New CableTM, has unveiled details about the most comprehensive cable set-top box on the market. BMW Group subsidiary, Designworks designed the whole-home gateway exclusively for Layer3 TV. The box unites excellence in engineering with a modular design, allowing customers for the first time in the cable industry to choose from a variety of box colors to best fit into each room’s aesthetic.


Layer3 TV offers customers a revolutionary, intuitive interface that seamlessly integrates the best of cable TV, premium channels, streaming online video content, social media and smart home devices.

“Designworks and the BMW Group have a long history of designing high end and intuitive products that customers love using every day,” said Layer3 TV CMO Eric Kuhn. “After conducting an exhaustive global search for a design firm, we were attracted to the firm’s commitment to combine elegant design with tangible improvements to how media is experienced.”

“The user experience is at the heart of what we design for at Designworks, whether we are working on aviation interiors, user interaction concepts or solutions for the smart home” said André de Salis, creative director and project lead for Layer 3 TV at Designworks. “To re-imagine the cable television experience for the first time in over a decade together with Layer 3 TV was a task we enjoyed”, he continues. “The new Layer 3 TV cable set-top box is an easy to use interface powered by a beautiful product that truly fits in people’s homes”

Layer3 TV’s primary Gateway box provides WiFi and DVR services for the home while communicating wirelessly with additional, smaller boxes that can be placed anywhere without needing a cable hookup. The Gateway box is unlike any other set top box in the market: it can be personalized in a wide range of colors and designs while housing the most powerful video processor in the industry under its sleek exterior.

Other specifications:

  • Delivers the highest HD picture quality, including 4K.
  • Can record more than eight shows at a time and storing more than 3,000 hours of HD content.
  • Full Color Front panel LCD screen that displays information about what you’re watching.
  • Integrated DOCSIS 3.0 Cable modem delivers up to 600Mbps downstream to the home (corrected max speed; suggest alternative phrasing of, “Integrated DOCSIS 3.0 Cable modem delivers blazing fast data speeds to the home”
  • The most powerful WiFi available, operating in both the 2.4GHz and 5GHz frequency bands.
  • HDR, Voice, Zigbee and Bluetooth ready.
  • Integration of third party applications, including over-the-top (OTT) streaming video services.

The Layer3 TV involvement with the BMW Group doesn't end just at the box. The all-electric BMW i3 is part of Layer3 TV’s fully electric installation fleet, keeping with the company’s commitment to a sustainable energy future.

Layer3 TV officially kicked off its nationwide launch in June 2016 and is available in Chicago, Washington, D.C. and Longmont, CO. It will soon be available to customers in other major cities across America, coming next to Los Angeles.



Layer3 TV, Inc. is The New Cable™. Layer3 TV offers customers a revolutionary, intuitive interface that seamlessly integrates the best of cable TV, premium channels, streaming online video content, social media and smart home devices. The service is available in the greater Washington, D.C. and Chicago metro areas and Longmont, CO. Additional metropolitan areas are being added throughout 2017 including Los Angeles in April. To learn more follow Layer3 TV on Twitter and Facebook @Layer3TV or visit


Designworks is a BMW Group company and a creative consultancy that’s been driving innovation for more than forty years. Acquired by BMW Group in 1995, Designworks enables its parent company as well as internationally-renowned clients outside the automotive industry to grow their businesses through design and creative consulting services. With clients including BMW, MINI, Rolls Royce, HP, Microsoft, Corsair, Coca Cola, Embraer, Neil Pryde, John Deere, Siemens Trains and Singapore Airlines, Designworks is deeply immersed in a broad cross-section of industries. With studios in Los Angeles, Munich and Shanghai, Designworks draws upon unique and vibrant resources of knowledge to create the future:

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